As Head of Design, my role within the project changed as the project evolved and grew. The first challenge was to generate an idea and validate it.
After conducting an ideatión process with all the stakeholders we confront both, the business and the potential real user with the idea. We dig into users motivated to create listings and show their opinion to a different archetype of users: 'The consumer'.
What motivations and needs the consumer is trying to satisfy through our lists? Maybe purchasing or leisure decisions can be impacted by our lists? Investigating, prototyping, validating, and building with the development team in a startup way, was the challenge.
Vote, create and share. That was our value proposition. The content, design and technology had to get our proposal rolling.
With that mantra, our design work began. Arranging and prioritizing the information on each page. Content is our king.
Converting content into audiovisual material, in order to make users feel the product, more than understand it.
Behind all functionalities, design, and overall service, our main goal was to use lists and user's opinions to bring back "power to the people". Things should be good or bad because WE decide that are good or bad.
Working with great professionals is the secret to a job well done. Technology is never an end in and of itself—but the right technology in the best hands is the best way to sign a good job. Starting with paper and a pencil (the best way to start), our days are spent among Axure documents, Fireworks documents, HTML5 documents, CSS3 documents, Less documents, jQuery documents . . . We don’t care what mechanism you utilize. TheRanking.com is there for you to use.